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Write a winning funding bid!

Win the funding your organisation needs with this free online training course. Our step-by-step expert guidance will help you make the perfect pitch to ensure bidding success in this difficult financial climate.

Write a winning funding bid!

Do the whole 'write a winning funding bid' course for FREE!

Here you will find everything you need to put together a winning funding bid for your non profit. The course is delivered by Tom Rowson from leading management consulting firm, PA Consulting.


Video one: the one-minute pitch

If someone walked into a room and offered a million pounds to the person who made the best one-minute pitch, what would yours be? Learn how to get into the mindset of your prospective funder to make your cause stand out.

Video two: the logic of your proposal (part 1)

You'll learn how to:

  • make a great first impression
  • make the need you're trying to address stand out
  • set out your 'theory of change'

Do part two of the course for free (6mins 3s).
(You will need to register and login to view this video).

Video three: the logic of your proposal (part 2)

You'll learn how to:

  • prove you're best placed to tackle the need
  • demonstrate value for money
  • end on a high note

Do part three of the course for free (5mins 8s).
(You will need to register and login to view this video )

Video four: top tips for bidding success

You'll learn how to:

  • decide whether or not to bid
  • make yourself look good
  • make it personal 

Do part four of the course for free (6mins 40s).
(You will need to register and login to view this video).

Further resources

KnowHow has teamed up with PA Consulting Group to offer you a case study illustration of a funding proposal (Word, 84.3kb). It is meant to give you an idea of the elements that you would need to include in your bid but it should by no means be viewed as a completed funding application. You would also need to attach a spreadsheet of indicative budget lines and flesh out your outcomes and impact.

About your trainer, Tom Rowson

Tom Rowson is management consultant with PA Consulting Group. He specialises in higher education and works with universities on a range of strategic issues. Tom runs PA’s pro-bono proposal writing clinics in which charities and social enterprises receive one-on-one support with a ‘live’ funding bid from consultants at PA.

Need more help?

If you'd like to develop your skills beyond this course, get in touch with Tom for consultancy work via email:

Want to watch another course?

The StudyZone on KnowHow NonProfit has many more courses covering topics of huge importance to charities and non profits. If you like what you've seen here, why not take a look through some of our other training sessions, which cover issues from strategic planning to recruiting volunteers.

Sample list:

Strategy thumbnailStrategy made easy: simple steps to producing your strategic plan

Strategic social media

social media thumbnailSetting up a social enterprise

Make your board effective - the role of chairs, trustees and CEOs

How to make a web video to promote your cause

Fundraising from your database - how to turn contacts into supportersSocial enterprise thumbnail

Get the perfect volunteer - creating volunteer roles

What difference are we making? Understanding and assessing impact

...and many more. Click here to see all our online training courses.

Page last edited Nov 26, 2015

Comments (2)

A KnowHow member
A KnowHow member on Apr 10, 2011 09:07 PM

Simply brilliant. I pointed a Doctor friend in this direction and was amazed at the draft Buisness Bid she wrote in the next few hours. Thank you VERY much!!

A KnowHow member
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