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Get great press – essential media training for charities

£8.99 or free to NCVO members – Sign in or find out about membership

3/5 from 907 ratings

How can you get your charity the great press it deserves? How do you make it stand out when there are so many other causes equally worthy of media coverage? Get the most out of working with the media by learning to write a story journalists will love. Plus, get essential tips on targeting and reaching the right media as well as on handling interviews and media crises.
Format: Four online training videos and downloadable resources.

Watch two minutes of all our videos for FREE!

Find out about your trainer, Anne Nicholls.

Course structure

  • understanding how the media works
  • finding a great story
  • getting your story into the media
  • media interviews and media crises

Learning outcomes

This course will help you to:

  • understand the different types of UK media
  • put together a focused media list for your charity
  • understand how to turn information into a story
  • write a good a press release
  • feel confident handling media interviews and crises

Video one: understanding how the media works. Watch two minutes for FREE!

  • Read a transcript for teaser one (Word, 25kb).
  • Teaser video one is 2mins 10s (the full video is 11mins 43s).
  • To watch this video and all the other videos in this course click on the 'Add to basket' button at the top of the page.

Video two: finding a great story. Watch two minutes for FREE!

Video three: getting your story into the media. Watch two minutes for FREE!

Video four: media interviews and media crises. Watch two minutes for FREE!

Further resources

Useful links

About the trainer

Anne Nicholls is a freelance public relations consultant. She specialises in helping charities and education organisations to communicate with their audiences. She has worked with many not-for-profits, both big and small such as Mencap, University of the Arts London, Child In Need India and Community Action Network.

Buy now!

Click on the 'Add to basket' button at the top of the page to buy this course or get all our training from £9.99/month with our StudyPass subscription.

Need more help?

Please discuss further training opportunities with Anne via e-mail:

StudyPass. All our training in one low-cost subscription

From as little as £9.99 a month you could get complete access to all the training material in the StudyZone with the StudyPass subscription. Find out more

Page last edited Apr 07, 2017

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Face-to-face training

We also run a range of classroom based courses on a variety of topics throughout the year.

See our events listing for dates.