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Researching key drivers

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Takes you through the third step of strategic analysis researching key drivers.

Once you identify the key drivers that are likely to be the most significant for your organisation, you can find out more about them.

Types of information

There are three important categories of information about your drivers:

  • What is already known by you and those around you
  • What is readily available from outside your organisation (often analysis produced by others which may only need adapting slightly to meet your needs)
  • What needs more effort on your part to seek out and analyse.

Already known

The already known information is part of your organisation’s knowledge bank and exists either in documents or in people’s heads.

You might be surprised just how much is lying around. You just need to tease it out and store it in an accessible way, ready for analysis. Given how closely people in your organisation work with the issues that your beneficiaries face they can be seen as experts; you may just need to do some filtering.

Readily available

The readily available information is from outside your organisation where someone else has collected, analysed and stored it for you – you just need to find and access it.

Alternative sources of information include local or specialist infrastructure organisations or umbrella organisations such as NCVO, think tanks and futures organisations.

New knowledge

The other information is new knowledge that needs to be actively sought out and analysed.

Next step

Find out about assessing the impact of drivers.

 

Page last edited Jul 05, 2017

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