This how-to explains the steps to take to create a branded YouTube channel for your organisation.
Things you'll need
- Videos to upload.
- Your organisation's logo.
Set up your YouTube account
Go to YouTube and click on the Sign In button on the top right hand corner of the screen. In the next screen Create an account and Gmail address. Click on Next Step to a Google+ Profile option you can ignore for the moment and click on No Thanks. On the next screen, click on the YouTube icon to continue setting up your account. In the top right hand corner click on the blue icon with the outline of a head and shoulders to bring up Create Studio and click on this button. On the next screen click on the Create a channel button.
Set up your YouTube presence
In the Set up your channel on YouTube panel, select the To use a business or other name option. This takes you to a box where you can Name your channel. Select a category from the pull down menu. Press Agree. Go to the Dashboard in the sidebar on the left hand side. On the next screen, beneath the name of your organisation, click on View Channel. To upload a video go to the Upload button at the top right hand side of your screen. Click on Select files to upload and select a file.
In Basic info put the title of your video and a description. Beneath the description, add tags and key words, that increase the likelihood of viewers finding your video. On the right hand side you will see a drop down menu with the option to set your video to public view, unlisted or private. The default setting is public and this allows everyone to see your video. In the box beneath, on the right hand side, add a short title. This is linked to your subscribers list and alerts them to new videos you have posted. The Add to Playlist tab allows you to create groups of videos to watch in a particular order. Create a Playlist here. You can upload videos directly to the Playlist. In Advance settings select a category. Here you can allow or disable Comments and display or hide the number of views you have had.
Publish your videos
Now go to the blue button on the top right hand side to publish your video and click on the link to your video displayed on the following screen.
Customise your channel
To add your logo, customise your profile picture by clicking on My Channel in the left hand navigation. Click the Edit button that looks like a pencil and appears in the top right corner of the profile picture box. Upload your logo, an image that should be at least 250 x 250 pixels.To customise the channel with your organisation's graphics click My Channel in the left hand navigation and Add channel art. For the best results across devices upload images of 2560 X 1440 pixels. To edit your channel description go to the text box below channel navigation to add details of your mission statement and the aims of your organisation.
For more advice and guidance to boost your campaigns go to Digital communications for successful campaigns on StudyZone.
YouTube offers a dedicated voluntary sector service that includes a donate button and features to support charities and voluntary sector organisations.