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How to implement basic on-page seo

A basic understanding of on-page SEO is essential for any organization hoping to do business online. Without some key components, it's hard to generate any meaningful traffic to your website. And if you're hoping to raise money or open an e-commerce page to fundraise, that makes on-page SEO even more crucial. Here are the on-site optimization elements that you should become familiar with and implement onto your own website.

Things you'll need

  • Access to the site
  • An understanding of your target audience
  • Basic technical knowledge
1

Title tags

The 'title' tag is the thing that tells the search engines about the page or post you have created. Think of title tags like the title of the chapter of a book. It tells people and search engines what your page is about.

'Title' tags should describe the page in no more than 70 characters and include your business or brand name and any keywords that relate to that specific page only. It is essential that the most important information (keywords) are placed first, the wording is kept short and you should never duplicate the tags – Google dislikes duplication and keywords stuffing!

Read more around Title Tags implementation

2

Meta Descriptions

Meta description tags are extremely important in gaining user click-through from SERPs. A 'description' is like a mini synopsis, it provides users with a snapshot of what the content on the page is all about. It is the description that appears under a website when you search for that site on a search engine.

Titles and descriptions are normally shown together in search results - there is no need to repeat information found in one, in the other.

While not important to search engine rankings any more, creating a compelling description can make all the difference. You have no more than 160 characters to sell the page you have created and you want to write your meta description with a human audience in mind that includes the page’s main keywords.

Read more about meta descriptions

3

Image descriptions

Contrary to popular belief, images can be optimized for search engines – even though a search engine cannot recognize what’s in the image it can understand the tags you associate with-it. An ‘Alt Tag’ is something that Google reads to find out how to index the image; you need to include a basic description of the image here as it is the most important section.

Create every image with a title, caption and alt text. Description is not important as it’s not used by Google, but it worthwhile adding! It is also reasonable to create a relevant file name when uploading an image.

Read more about using and optimising images

Further information

These are just the basic optimization best practices, and it is vital that anyone responsible for a updating a website adheres to the process in order to maximize a site's potential to exposure in the SERP’s. There are various platforms websites can be hosted upon so it is vital that the employee responsible gets to grips with how that platform works and operates – questions regarding specific platforms can usually be addressed on various forums and video guides.  

SEOmoz have created one of the best beginners guide to SEO

Here's a guide to E-Commerce SEO by HigherVisibility

How SEO Content Marketing Works Hand-In-Hand With Digital Strategy

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Page last edited Nov 09, 2018 History

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