- Start by reading what other people are writing about. Look at their style, approach and most importantly the content. Is this blog helping an organisation get their message across? Does it inspire you to subscribe and keep reading?
- Shout about it! Let people know you are keeping a blog, especially journalists who write about your particular area of expertise. A blog post of today can be a media news story of tomorrow.
- Make it personal: people will engage with you if you are honest and upfront and write in an accessible jargon-free way. Give as much detailed information to the journalist or interviewer in advance.
- Keep it fresh and regular: A weekly update is an achievable target. Tell people what you're up to, share stories and thoughts.
- Don't get someone else to write the blog on a chief exec's behalf: you will always be found out!
- Remember to cross promote your blog on your charity website.
- It doesn’t have to be your chief executive who keeps a blog - it could be a volunteer, stakeholder, someone who uses your services or a frontline member of staff. Whoever it is they should want to do, enjoy writing and be allowed to share their thoughts and stories in an honest and open way.
For further useful tips take a look at the Code of good practice: blogging (ICThub Knowledgebase).
See also this blog post from ASK Charity about charity blogging.
Jude Habib is founder and creative director of sounddelivery, a media production and training company for the third sector.
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