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Campaigning and influencing

An introduction to campaigning, as well as guidance on how to plan and carry out a successful campaign that will make a positive change in the world.

What is campaigning?

An introduction to campaigning, why you might want to campaign, and the campaigning cycle.

What is campaigning? - Read More…

Analysing the campaign issue and building evidence

This section deals with the basis of your campaign, from identifying the issue you want to campaign on, to building evidence and analysing the campaign environment.

Analysing the campaign issue and building evidence - Read More…

Developing your campaign strategy

This section covers strategy, from understanding the balance of power through to setting a clear aim and developing a theory of change.

Developing your campaign strategy - Read More…

Planning a campaign

Covering how to connect with your intended audience, who to target, and the various campaign tactics available.

Planning a campaign - Read More…

Running your campaign

This section explores communications strategy, as well as how to ensure your campaigns are legal.

Running your campaign - Read More…

Improving leadership in campaigning

This section looks at how leaders can create a campaigning culture within their organisation or group.

Improving leadership in campaigning - Read More…

Getting funding for campaigns

Securing funds for your campaign can be a crucial factor in deciding what level of campaigning you can undertake. This page covers the different ways you can do this.

Getting funding for campaigns - Read More…

Page last edited Feb 22, 2016
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