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Description: A course for anyone who has no media experience but is required in their organisations to interact with media and write press releases. So many novices make attempts and issue press releases that simply end up in the bin. A course designed to outline the key structure of 'must do's' for a press release, when to issue a press release, who to submit to, response from a newsroom, and sound bites. This would save so much time and effort.
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