Charity Talk: Strategic repositioning at WRVS
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Lynne Berry, CEO of WRVS, talks about her experience of changing the organisation's image and income base.
In common with many organisations WRVS has seen its statutory grants cut. Like many other charities, it has recognised that its public identity needs modernising. Repositioning a charity’s income base and image (brand) at the same time is a tall order. How do you change internal attitudes to accept and support marketing assumptions and new income generation methods; how do you make these stick externally?
Lynne Berry, Chief Executive, WRVS, and Paul Palmer, Professor of Voluntary Sector Management and Director of Courses, Cass CCE discuss these issues.
You will be able to read Lynne and Paul's slide presentations on the Cass CCE Charity Talks page. Click on the event title to see them. A video of the event will be published there soon.
- WRVS Strategy for the future
- WRVS Social Impact report
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