Golden Giving launches website promising that 100% donations go to charity and good causes
Oct 24, 2012 by Zohar Marer
Firms pick up the tab instead of the charity www.goldengiving.com
Golden Giving takes on fee charging websites offering a free donation and fundraising charity website, promising not to ever charge fees to process donations.
We are Golden Giving (GG), an organisation that offers a free donation and fundraising website. GG charges no fee for fundraising and direct donations. GG is completely free for charities, fundraisers and donors.
Golden Giving was established in 2011 by highly skilled individuals who have been active supporters of charity. By providing the most effective free donation and fundraising website, GG hopes to help transform charitable organisations fates and improve lives.
Golden Giving perceives giving as a social necessary activity; it is all about investing in our society, were our children are raised in a world where together, we can give more to charities and good causes.
Golden Giving will not charge charities, or donors subscriptions, or set-up fees, or commission. GG can provide their service free to use, as they are sponsored by respected individuals, public and private companies, from around the world. The only charges will be handling fees levied by credit and debit card companies. Charities can also receive Gift Aid from UK taxpayers who donate using the Golden Giving website.
Golden Giving said it has worked with a number of fundraisers and the help of their charity partners, to develop the new GG website to ensure it is a service that the sector wants. The service has been designed to be inclusive to all UK registered charities as well as good causes. GG is working closely with the CVS’s groups to make their local charities aware of how they can benefit from using the GG services.
Golden Giving continues to work with their charity partners to develop charity branded fundraising and donation experiences; research shows that donations are driven by the relationship between a charity and the donor or fundraiser. Golden Giving’s launch is backed by research showing that donors and fundraisers were influenced to donate to a particular charitable cause by how much of their money actually would go to their intended charity. Most donors and fundraisers felt that all of their online donation should go directly to the charity.
Between 5% to 10% of every online donation is automatically deducted due to charity business management and operational costs, or due to the use of third party commercial organisations and their associated fees. The money that charities spend on business costs is money that is not directed towards charity front line causes.
Golden Giving makes it easier for donors and fundraisers to give more online, as it guarantees that 100% of all donations go to their chosen charity – excluding debit/credit card bank charges.
Golden Giving eliminates the business costs that are incurred by charities, to support online donations and fundraising, thereby freeing much needed funds that can be re-directed toward charity front line causes.
Nathan Perez, founder of Golden Giving, said: “We have created Golden Giving as we want to ensure 100% of the public fundraising efforts and donations go to their intended charity. The professionals working for GG are delighted that they have the experience and technological expertise to help world-wide charities become more effective in their vital causes.”