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How to use Facebook
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CloseTop tips on how to use Facebook well to communicate with your organisation's supporters.
Keep it personal
Make sure you communicate with your followers exactly what your organisation does, who it helps – and why. The more engaging you make your page and the more you encourage others to share personal stories, the more 'liked' your paged will become.
Provide information worth sharing
Don’t post information for the sake of it. But do post interesting new items, relevant announcements and strong statistics.
Contribute to debates
Look at what other relevant groups, campaigns and individuals are talking about on Facebook and intervene if you have a new or interesting contribution to make.
Build your networks
Periodically, it is worth posting a note to your Facebook friends, asking them to pass on your link to their network of friends. You should also encourage supporters to add a ‘like’ button to their own website or blogs if they support your Facebook page. A bit more time consuming but equally worthwhile, is to search for other relevant organisations on Facebook who might have an interest in your organisation. Consider ‘liking’ their page or joining their group. You can then post on their walls and invite their followers to ‘like’ your page.
Use links
In order for you to generate more followers and build your profile, you need to promote you Facebook page elsewhere on the web. Link to it from your website and on any marketing materials you might have. Put a link to it on your email signature and on any other social networking sites you might be on.
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sparkellis wrote on Jan 12, 2011 02:36 PM
Ensure you respond and thank people who post information, questions and comments on your page. Remember its meant to be a conversation rather than a newsletter.