do high performing appeals and Harry Potter have in common?
in both cases, what makes donors give and readers buy even when they’re going through a rough financial
answer? Reader-hooking commercial creative writing principles. The principles
that make commercial novels like Harry Potter phenomenally successful.
you want donors to be
emotionally engaged enough to give even when they’re a bit short on cash?
sure-fire way to improve your chances of that kind of engagement is to Harry
Potterize your appeals by using the following commercial writing principles: