What
do high performing appeals and Harry Potter have in common?
And
in both cases, what makes donors give and readers buy even when they’re going through a rough financial
patch?
The
answer? Reader-hooking commercial creative writing principles. The principles
that make commercial novels like Harry Potter phenomenally successful.
Do
you want donors to be
emotionally engaged enough to give even when they’re a bit short on cash?
One
sure-fire way to improve your chances of that kind of engagement is to Harry
Potterize your appeals by using the following commercial writing principles:
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What
do high performing appeals and Harry Potter have in common?
And
in both cases, what makes donors give and readers buy even when they’re going through a rough financial
patch?
The
answer? Reader-hooking commercial creative writing principles. The principles
that make commercial novels like Harry Potter phenomenally successful.
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ol
{margin-bottom:0cm;}
ul
{margin-bottom:0cm;}
-->
Do
you want donors to be
emotionally engaged enough to give even when they’re a bit short on cash?
One
sure-fire way to improve your chances of that kind of engagement is to Harry
Potterize your appeals by using the following commercial writing principles:
