3.5 out of 5 from 8 votes
If you work for a charity you might not have a lot of budget to advertise your event in a national publication. Thankfully help is at hand in the shape of social media.
KnowHow NonProfit organisation offers a free advertising service on this site. Simply go to the event page and add your event. You will have to be logged in but it is free to register on the site.
Create a hashtag than can be resued easily to flag up your event. For example #AC12 for Annual Conference 2012. So every time someone wants to talk about the event they can use the hashtag, making your event more popular.
Find your relevant audience on Facebook and if they have a presence or a page, post a link to yoru event on their wall. If it is relevant, they will leave it on their wall, if not they will remove it. Try also the Third Sector PR and communications network on Facebook which is lively and useful.
If the speakers of your event have blogs, why not ask them to blog about the day. Blog posts are picked by searches and mentioned in other social media and it is great way for the speaker to raise their profile.
When you have a LinkedIn (professional network) profile, you can join groups and within these groups, you can advertise an event if relevant. There again it is all about the audience. Don't advertise a financial event in an HR group. As LinkedIn is filled with professionals it might be a good place for your event.
Don't forget the law of proximity. If your event if relevant to your local community, ring the local press or community radio and talk about your event, they will probably be happy ot mention it in the next issue or show.
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