Fundraising - Why the bad rep?!
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One of the most common responses I come across when fundraising is: 'Aren't you just going to go and spend all my money, making more money, so you can raise more money?!'
A justified question, and one which I ask myself often. However I was pleased to come across this study last week: http://www.charitytrends.org/InsightFull.aspx?action=view&id=6[/url]
It shows the average amount of money spent by UK charities to raise £1 ranges from 10-12 pence. This is compared to the public's perception of 42p.
So the average cost of raising £1 is more than three times cheaper than the public believe. And, when asked what an acceptable level of spending might be per £ raised, the public's answer was still 26pence, more than double what is actually spent.
So what does this mean? Above all, it means the public should feel far more confident about where their donations are being spent. Charities are considerably more efficient than most assume, so can someone tell me why this urban myth prevails? and what we can do about it?
Nice one. Love this sort of thing.
And...oh, I do beg your pardon, what was that? The Voluntary Sector is worth over £11billion to the UK economy and, goodness gracious, "...total output value of the UK's volunteers is £23.1 billion"!
Well I never.