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Voice 4 Change England share with us their experiences on using social media and what they have done to build engagement. This case study was gathered as part of the BIG Assist programme.
As the newbie to Voice4Change I was tasked with continuing the management of the organisation’s social media platforms. When I got here there was already a social media presence but the engagement and activity was fairly low.
One of the first things I noticed at Voice4Change was how refreshing it was to see a team who were active on their own personal social media and that they had an understanding of how key it is to any organisation. In previous employment, I’ve worked with staff members who weren’t very ‘social media friendly’, they didn’t understand social media and wouldn’t touch it. So I settled in to Voice4Change feeling very relieved to be honest!
The main issue we faced was that the organisation had two separate Facebook profile pages. The challenge was how to merge the two Facebook profile pages into one page for the organisation - This meant losing a lot of content but the bonus would be that we kept all of our followers/Likes.
The other issue was building engagement. I could see the potential for all the social media networks so I essentially just wanted to get on with re-establishing some of those networks.
The organisation has a blog and they were already on Facebook and Twitter so it was a matter of just looking at how they were updating the blog, engaging on social media networks and basically how to improve on what they had.
We have done really well so far. The only thing that we’d like to do better is that during our last voluntary sector arts event we didn’t use a dedicated personalised hashtag. This is something we intend to do in the future.
We will also consider using platforms like Audioboo to make the coverage of our events more interactive and as an alternative to written case studies. Audio and visual images of case studies seems to work well as evidence.
Contributors to this page: Marie.
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